The Sales Manager is responsible for developing and implementing sales strategies to increase company revenue, attract new customers, and maintain strong relationships with existing clients. The position focuses on identifying business opportunities, negotiating contracts, achieving sales targets, and ensuring the company's products and services remain competitive in the market.
2. KEY RESPONSIBILITIES
A. Sales Strategy and Business Development
Develop and implement effective sales strategies to achieve company revenue targets.
Identify new business opportunities and potential customers.
Conduct market research to identify customer needs, market trends, and competitor activities.
Establish and maintain relationships with corporate clients, travel agencies, event organizers, and business partners.
Explore opportunities to expand the company's customer base and market presence.
B. Client Relationship Management
Build and maintain strong relationships with existing and prospective clients.
Conduct client meetings, sales presentations, and business negotiations.
Follow up on sales inquiries, quotations, proposals, and business opportunities.
Address client concerns professionally and ensure a high level of customer satisfaction.
Develop strategies to retain existing clients and encourage repeat business.
C. Revenue and Sales Target Management
Establish sales targets and monitor performance against agreed objectives.
Develop sales forecasts and prepare regular sales performance reports.
Identify opportunities to increase revenue and improve profitability.
Monitor market pricing and competitor activities.
Ensure sales activities align with the company's commercial objectives.
D. Contract Negotiation and Business Agreements
Prepare and negotiate commercial proposals, quotations, and contracts.
Ensure agreed rates and commercial terms comply with company policies.
Coordinate with management for approval of special rates, discounts, and contractual commitments.
Monitor contract renewals and identify opportunities to increase business from existing clients.
E. Sales Team Management
Supervise, guide, and motivate the sales team, where applicable.
Assign sales targets and monitor individual performance.
Conduct regular sales meetings and provide coaching to improve performance.
Ensure the team follows company procedures and maintains professional standards.
Evaluate sales team performance and recommend training where necessary.
F. Coordination with Other Departments
Coordinate with the Marketing Department on promotional campaigns and lead generation.
Work closely with Operations to ensure services meet client expectations.
Coordinate with the Finance Department regarding payments, outstanding invoices, and client credit arrangements.
Communicate business requirements to relevant departments to ensure smooth service delivery.
G. Reporting and Documentation
Maintain accurate records of clients, sales activities, contracts, and business opportunities.
Prepare weekly and monthly sales reports for management.
Submit sales forecasts, market updates, and competitor analysis.
Maintain an updated customer database and sales pipeline.
Ensure all sales documentation is properly maintained and confidential information is protected.
3. AUTHORITY AND ACCOUNTABILITY
Develop sales plans in line with management objectives.
Negotiate with clients within approved pricing and commercial guidelines.
Recommend special rates, discounts, and business proposals for management approval.
Monitor sales performance and recommend corrective actions.
Ensure accountability for achieving assigned sales targets.
Protect the company's commercial interests and maintain professional relationships with clients.
4. QUALIFICATIONS AND REQUIREMENTS
Bachelor's degree in Business Administration, Sales, Marketing, or a related field is preferred.
Previous experience in sales, business development, or client relationship management.
Experience in the hotel or hospitality industry is an advantage for hotel-related positions.
Strong communication, negotiation, and presentation skills.
Good understanding of sales strategies, market research, and customer relationship management.
Ability to develop business opportunities and achieve sales targets.
Strong leadership, organizational, and problem-solving skills.
Proficiency in Microsoft Office and sales management systems.
5. KEY PERFORMANCE INDICATORS (KPIs)
The Sales Manager's performance will be evaluated based on:
Achievement of monthly and annual sales targets.
Growth in company revenue and profitability.
Number of new clients and business accounts acquired.
Client retention and repeat business.
Conversion rate of sales inquiries into confirmed business.
Number and value of contracts secured.
Accuracy of sales forecasts and reports.
Collection follow-up and coordination on outstanding payments.
Customer satisfaction and quality of client relationships.
Sales team performance, where applicable.
6. GENERAL RESPONSIBILITIES
The Sales Manager is expected to perform all duties professionally, maintain confidentiality, comply with company policies and procedures, protect the company's business interests, and carry out any other reasonable duties assigned by management.